Education For Life
Learn to live. An education for the future.
Fortaleza is a shelter situated in the North of Brasil, for children and adolescents that have been abused or are in danger. They live on the streets, don’t have a family or a point of social contact. Drug use and prostitution are part of every day life for these children. The Education For Life programme in Fortaleza attempts to help these adolescents aged 16 to 21. In the training center, the apprentices become young hairstyling professionals.
RUDOLF WALTER FOUNDATION
Charitable organisation in Romania
A second training center was founded in Timisoara in 2006, in collaboration with the Fondation Rudolf Walter, equiped by Welonda and stocked with Wella products. Street children and young people from challenging social background can be trained as hairdressers during a six month training programme - 14 places are available each year. The students pass an exam and receive a certificate recognised by the State – the best predisposition for a job.
Small scissors for a big action
Tesourinha means "petits ciseaux" and is a project founded by Ivan Stringhi in 1992 in the shantytowns of Sao Paulo. Education For Life supports this initiative to bring jobs to other neighborhoods of Sao Paulo and other states in Brésil. Over 1700 hairdressing apprentices are already working, 38 teachers are involved in this project. Tesourinha will be presented at the Show des Juniors at Sugarloaf Mountain during the 20th Intercoiffure World Congress.
CASA DO MENOR (Brésil)
A pilot project of good deed
Education For Life started in 2004 in Bresil. The "Casa Do Menor" is located in the favelas of Rio De Janeiro. Each year, 80 young people learn the basics of hairdressing. The objective is to offer a professional perspective so that these kids can make a living for themselves – free from crime and drugs. In some areas, the unemployment rate is as high as 27%. "Casa Do Menor" is a huge opportunity – in the past four years 90% of the apprentices have found a job.
During their visit to Brasil, Madame Danielle Studer-Lahyr and her husband Dan Studer were able to witness the success of this organisation themselves.